Genderless Nipples

Social Media - Personal Project

Insight:

Instagram’s censorship policy allows male nipples to be shown while women’s get banned. This reinforces the idea that women's bodies are sexual objects, and men’s aren’t.

Idea:

From close up, you can’t tell the difference between

 a male and a female nipple. So we posted close ups of nipples without any gender revealing factors, to throw off Instagram’s censorship algorithm and invite people to become part of our movement with their nipple selfies.

Press:

New York Times , Buzzfeed , The Guardian , Teen Vogue , Huffington Post , i-D , Reddit (Front Page) , ELLE , Daily Mail , Cosmopolitan , Wired , GQ , LadBible , Mashable , The Verge , Allure , Campaignlive , The Next Web , Refinery29 , Pop Sugar , PaperMag , The Telegraph, The Creator's Project by Vice , Metro , Expressen , Mic , Daily Dot ,  ATTN , Tecnologia BR , MOPO , Ze.tt , UniLad , The Mary Sue , Linda Nieuws, C8, Konbini , The Interrobang , PC Welt , M3 , Numerama , Parallel State , Sports Yahoo , Pop Buzz , Beijing Bulletin, True Viral News , Il Post, Der Standard, Tech Trendolizer , Blick, The Pool , 20Minuten, Gigazine  ...

Recognition:

1x WEBBY People’s Voice 2017

1x Gold Creativity International 2017

1x Shortlist ANDY 2017

1x Gold Summit Award 2017

Credits:

AD: Marco Russo

CW: Evelyne Wyss & Morgan-Lee Wagner

CD/Teachers: Joao Unzer, CD BBDO NY & Rodrigo Castro, CD DDB NY

Insight:

When you cover a wound, things don't seem so bad anymore.

Idea:

Cover nasty things in daily life with a BandAid to brighten up the picture.

Recognition:

1x Best of Show ADDY’s NYC 2017

1x Gold ADDY’s NYC 2017

1x Bronze ADC Global 2017

1x Bronze ADC Germany 2017

1x Lürzer’s Archive 2017

Credits:

AD: Zuheir Kotob

CW: Evelyne Wyss

Insight:

Every country has its own kind of bedtime stories linked with its cultural heritage. This means, everyone grows up learning about their own culture from a very young age on.

Idea:

Let people submit their bedtime stories to an online library

of Google with Google Assistant. Helping kids understand cultural diversity became so easy, they can do it in their sleep.

Recognition:

1x Future Lions Shortlist 2017

Credits:

AD: Alex Eftimie

CW: Evelyne Wyss & Anton Kürschner

Recognition:

Produced  in Germany.

Credits:

CW: Evelyne Wyss

CD: Heiner Twenhäfel

Art & Production: JVM Hamburg

I have a passion for fashion and love to come up with concepts for editorials that I then shoot and edit with my Camera.

Recognition:

1x Merrit ADC Germany 2017

1x Gold ADDY’s NYC 2017

1x Silver Graphis 2016

Credits:

AD: Zuheir Kotob

CW: Evelyne Wyss

Insight:

Many people with autism and Asperger Syndrome are

left out in society because they struggle understanding

facial expressions.

Idea:

A plug-in that translates non-verbal communication and different voice intonations during video calls, Netflix

and social media platforms. The emotion suggestions will help users become subconsciously more aware and

help develop the social skills to apply in life.

Recognition:

1x Future Lions Shortlis 2016

1x Merrit ADC Germany 2017

Credits:

AD: Julian Spingler & Bronco Wewer

CW: Evelyne Wyss

My personal fashion blog took off in its 1st year with

a fan base of over 20K followers. I learned to make deals with brands and collaborate with them on different fashion briefs. I wrote several guest editorials for brands and online shops like UGG, Italia Independent, Dosenbach and Asics.

Press:

20Minuten

MyFashionWants

Feminin Leben

My Fashion Magazine

Cosmopolitan

NRJ Fashion Week

Insight:

Children who are being abused shiver over things that non abused children are excited about.

Idea:

Highlight the difference of the perception of joy and fear of abused and non-abused children in a headline campaign by simply changing the punctuation marks.

Recognition:

1x Platinum Creativity International 2017

1x Summit Award Silver 2017

Credits:

AD & CW: Evelyne Wyss